The way ahead
With the support of the Brazilian Network of International Business Centers (CIN Network), companies develop the necessary conditions to enter the highly competitive global markets in a safe and successful way. A synthesis of the actions that CIN Network has been taking, in order to provide support for exports, is presented as follows:
• Trade Promotion through prospecting missions in major events abroad;
• Capacity building in trade and commerce through courses and training offered to qualify Brazilian entrepreneurs;
• 'Exporta CIN', a service offering specialized advice before and during business negotiations, as well as after deals have been made; and
• Commercial Intelligence providing detailed information that assists companies wishing to export their products.
Read on or access the CIN Network site to find out more.
Trade Promotion: an international visa for your company
There is nothing better than knowing the best international practices personally and discussing business opportunities face to face. With that in mind, every year CIN Network promotes corporate missions to the main international trade fairs around the world by means of its CIN Network Trade Promotion Program overseas. The Program involves undertaking activities abroad, so as to support the participation of Brazilian companies in international trade fairs and international trade missions in other countries.
Corporate capacity building - Fostering an export culture
In order to enhance the performance of small and medium-size Brazilian companies in the international market, CIN Network has developed, in partnership with Aduaneiras company, the Corporate Capacity Building and Fostering an Export Culture Program. That initiative seeks to provide small and medium-sized companies with an environment that favors intensive and permanent learning on external market-related issues, as well as to aggregate value in the process of inserting these companies internationally.
What distinguishes the format that has been adopted is the identification of local training needs by the International Business Centers and the high quality courses at affordable costs that have been offered for small and medium-sized companies. To participate, visit the website www.cin.org.br and check the programs or contact CIN in a Brazilian state to find out about courses scheduled locally, or indicate a topic of interest.
"Exporta CIN": advice from beginning to end
Exporta CIN service is aimed at helping Brazilian companies to do business abroad. Eight trade experts with experience on international sales and capable of providing support to trade deals overseas are available to offer advice.
The first step is a selection process whereby CIN evaluates candidates and identifies those that are capable of meeting overseas demands. In the following stage, the selected companies carry out an analysis of those markets that they would like to explore and draft an export plan. After that preliminary planning has been adjusted and refined with the support of "Exporta CIN”, businessmen actually start prospecting. That is the crucial moment when they will make direct contact with the channels that will commercialize their products overseas.
'Exporta CIN' experts accompany the entire process up to the closing of the deal and afterwards, through continuing to offer post-sales advice to the clients. For such services, contact one of the 27 International Business Centers across the country.
Commercial Intelligence: customized
CIN Network conducts studies and delineates market profiles using specific international trade information systems and databases. It also provides information on importers directories and market profiles.
Information of that kind enables the small or medium-sized entrepreneurs to make decisions regarding access to external markets. The segment can also count on the support of specialized advisors in areas such as export price definition and export capacity assessment. The Competitive Intelligence Service is customized and can be hired directly through one of the 27 International Business Centers.
For further details, visit the CIN Network website.